硬折扣赛道，培养不了忠诚度？
盒马NB（Neighbour Business社邻商业），作为盒马旗下的硬折扣社区超市，采用“硬折扣+社区店”模式，以社区为中心，提供高性价比商品，门店选址贴近社区，满足居民日常高频需求。与盒马鲜生约3000平方米的门店面积不同，盒马NB店均面积约600～700平方米，定位为小店。据公开资料显示，盒马NB扩张迅速，目前门店数量已达303家。过去一年，主要通过“1+N”模式扩张：其中“1”指选址在人群密集、相对下沉市场的盒马NB线下店，“N”则为“线上下单、次日提货”自提店，每个自提点覆盖约4～5个小区。根据此前规划，盒马NB力争跑通“215”盈利模式，即实现15万元月销量和15%毛利率。一旦该模式成功，盒马NB将迅速向全国扩张，有望达到万店规模。深入探究，盒马NB在硬折扣社区超市领域表现出色，主要得益于“系统性低价”策略。具体而言，是通过精简SKU、优化供应链、提高自有品牌占比等方式降低成本，实现低价销售。例如，将SKU从7000多个精简至2000个，聚焦畅销商品。黑料正能量созд1247.1UnknBettКопаВиноКантAnnaIvanCowaфотоПопоBoleMargNX04ЗинюKonaTescРомаSharфарфукраDeko
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