6月新势力战报：零跑霸榜，理想掉队
零跑再次以4.8万辆“遥遥领先”，同比暴涨138%，上半年累计销量22.17万辆，成为新势力阵营中增速最猛的“黑马”。究其成功秘诀，“降价增配”绝对功不可没：端午期间对C16、C11等主力车型推出限时优惠，下旬改款C16更是以“加量不加价”的打法收割订单。但真正考验还在下半年，即将上市的B01能否延续C16的爆款神话，将成为零跑守擂的关键。筛号平台问界与理想的缠斗则更具戏剧性。6月，问界以44685辆的成绩首次在单月销量上压制理想。M9与M8两款高端车型贡献超八成销量，均价稳居40万以上区间，直击BBA腹地。反观理想，6月销量同比下滑24%，环比下跌11%，L系列增程车型增长乏力，纯电新品i8、i6尚未上市便遭遇小米YU7的“订单截胡”。更微妙的是，当友商掀起价格战时，理想仅靠国补和小额礼品应战，这种克制策略在短期销量与长期品牌价值间的取舍，正考验着李想的战略定力。不过，视线拉长到整个上半年，理想仍旧以超20万的销量位列第二。
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